Tuesday, 6 May 2008
Wednesday, 23 April 2008
Brit awards
Research Part 2
Concept of Advertising
The Brit awards is one of the biggest award events of each year it posted all over the ITV in the adverts but they are not vibrant it is a countdown timer to the event I think this is for anticipation. The Brit wards is so big that the event has it own special site even with the countdown timer as shown on TV, also with news on the special guest on the show like international stars Rihanna and more. The website shows who would be hosting the event and how the stage would be laid out but only describe in words to build more of the anticipation. The event is also shown in live programmes like GMTV, Loose Women and This Morning.
Audience
The audience for this type event ranges from young teenagers to an elder age this is because of the categories that consist in the event e.g. best international male/female artist, British breakthrough act, outstanding contribution to music and much more.
Details of Advertising
The sort of things that we see in the adverts is the time the programme is going to start were the event is going to be hosted and the times of the after show (After Party to see the comments on the show and the artist who won the awards and how they feel about winning an award in the category were they were nominated.
Type of event
This type of event is for music and the categories are for mostly British artists also with live performances from the top British and international artists during the event. This award ceremony is a one day event hosted in the evening hosted by some biggest names to ever come to the music industry, also to present the awards are some of the biggest celebrities to record music or even to appear on TV.
Concept of Advertising
The Brit awards is one of the biggest award events of each year it posted all over the ITV in the adverts but they are not vibrant it is a countdown timer to the event I think this is for anticipation. The Brit wards is so big that the event has it own special site even with the countdown timer as shown on TV, also with news on the special guest on the show like international stars Rihanna and more. The website shows who would be hosting the event and how the stage would be laid out but only describe in words to build more of the anticipation. The event is also shown in live programmes like GMTV, Loose Women and This Morning.
Audience
The audience for this type event ranges from young teenagers to an elder age this is because of the categories that consist in the event e.g. best international male/female artist, British breakthrough act, outstanding contribution to music and much more.
Details of Advertising
The sort of things that we see in the adverts is the time the programme is going to start were the event is going to be hosted and the times of the after show (After Party to see the comments on the show and the artist who won the awards and how they feel about winning an award in the category were they were nominated.
Type of event
This type of event is for music and the categories are for mostly British artists also with live performances from the top British and international artists during the event. This award ceremony is a one day event hosted in the evening hosted by some biggest names to ever come to the music industry, also to present the awards are some of the biggest celebrities to record music or even to appear on TV.
Tuesday, 22 April 2008
Research
BAFTAS
Concept of Advertising
The concept of this advertisement for the BAFTAS is bold yet elegant and spaced with a picture of the award that is given out to show the magnificence of the award (BAFTA gold and broad). This award show is posted all over the ITV website. This ceremony is also posted over newspapers, TV magazines and gossip magazines. The colours of all these adverts come up black, gold, white and the occasional light (i.e. spotlight).
Audience
Even thought this award ceremony looks for the slightly more matured aged people it is watched by all ages. This is because it is all in categories for different ages such as nominations for best children’s movie and best child director all the way up to best of year.
Details of Advertisement
The sort of things I see in the adverts are times of the show start to finish or were to attend, were to buy tickets, location (i.e. address) and type of things that will be happening in the night such as live performances and celebrity guests.
Type of Event
This specific type of event is for movies but consist live acts from today’s top music artists with a variety of celebrities hosting the awards. The BAFTAS is only a one day event per year hosted in the evening and usually one person presenting the celebrities on stage and the live performances.
BAFTAS
Concept of Advertising
The concept of this advertisement for the BAFTAS is bold yet elegant and spaced with a picture of the award that is given out to show the magnificence of the award (BAFTA gold and broad). This award show is posted all over the ITV website. This ceremony is also posted over newspapers, TV magazines and gossip magazines. The colours of all these adverts come up black, gold, white and the occasional light (i.e. spotlight).
Audience
Even thought this award ceremony looks for the slightly more matured aged people it is watched by all ages. This is because it is all in categories for different ages such as nominations for best children’s movie and best child director all the way up to best of year.
Details of Advertisement
The sort of things I see in the adverts are times of the show start to finish or were to attend, were to buy tickets, location (i.e. address) and type of things that will be happening in the night such as live performances and celebrity guests.
Type of Event
This specific type of event is for movies but consist live acts from today’s top music artists with a variety of celebrities hosting the awards. The BAFTAS is only a one day event per year hosted in the evening and usually one person presenting the celebrities on stage and the live performances.
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