Brit awards

Research Part 2





Concept of Advertising

The Brit awards is one of the biggest award events of each year it posted all over the ITV in the adverts but they are not vibrant it is a countdown timer to the event I think this is for anticipation. The Brit wards is so big that the event has it own special site even with the countdown timer as shown on TV, also with news on the special guest on the show like international stars Rihanna and more. The website shows who would be hosting the event and how the stage would be laid out but only describe in words to build more of the anticipation. The event is also shown in live programmes like GMTV, Loose Women and This Morning.

Audience

The audience for this type event ranges from young teenagers to an elder age this is because of the categories that consist in the event e.g. best international male/female artist, British breakthrough act, outstanding contribution to music and much more.

Details of Advertising

The sort of things that we see in the adverts is the time the programme is going to start were the event is going to be hosted and the times of the after show (After Party to see the comments on the show and the artist who won the awards and how they feel about winning an award in the category were they were nominated.

Type of event

This type of event is for music and the categories are for mostly British artists also with live performances from the top British and international artists during the event. This award ceremony is a one day event hosted in the evening hosted by some biggest names to ever come to the music industry, also to present the awards are some of the biggest celebrities to record music or even to appear on TV.